Tommy Hilfiger is starting to shift its focus from real world to the virtual world with the launch of a new interactive website destination for Dreaming Tommy Hilfiger. Dreaming Tommy Hilfiger debuted in stores February 2008 and the new venture is the on-line collaboration for the launch of the new women's fragrance, Dreaming Tommy Hilfiger.
The dream theme has been carried over nicely in the on-line execution, allowing users to have their dreams analysed or alternatively, a portal for their own dream confessions. The other campaign elements are also available for download. Have a look for yourself here.
