Men's Health magazine in the US hired Harris Interactive to delve deeper into the male psyche in an attempt to understand male shopping habits. To collect the data, Harris polled 1,000 men across the country about their shopping habits and preferences.
The findings dispel some preconceptions about male shopping habits. Firstly, men don't hate shopping. They shop for casual clothing more than ever before, tend to buy many of the household grocery items and gladly will pick up grooming products for themselves.
With such a large chunk of all marketing budgets for food targeting women and children, is there not a real missed opportunity for brands to secure more users?