Wendy’s, famous for their square burgers made of fresh ingredients, have up their ante in their attempt to pursue young adults between the ages of 18 and 34. Realising that music is an important to this target market, the fast food chain has partnered with San Francisco-based Ecast, a broadband "touch-screen media network" that provides digital music to bars and restaurants, with the goal that late-night revellers will stumble on a Wendy's ad while browsing for a song to play. When touched, the ads expand into a full microsite, including directions to the nearest Wendy’s.
Ecast has research that shows that around 50% of users will stop on the way home to get something to eat. Definitely beats a luke-warm pie from petrol stations to cure the mid-night munchies.
