Friday, May 6, 2011
The interactive version can be found by clicking here.
There's also a more "traditional" version of the film on Mercedes' official YouTube channel.
High production value as well as being outrageously over the top, but interesting to see this form of interactive film being utilised by Mercedes in such quick succession after the SLK effort.
Via - Autoblog
Tuesday, April 19, 2011
Audi's newly updated flagship sedan in the A8 has now got communications backing. It's interesting to see the idea of vorsprung/progress interpreted in various different ways to align the product's positioning with that of the intended target market. Where Audi's executions differ from many other premium auto-manufacturers, however, is that they don't seem to only pay homage to the mentality of their market, but push further in their executions to ensure that their ideal drivers' aspirations are reflected. The scene with a young, funky looking DJ would probably not be found in communications for other cars aimed at the older business executives.
Thursday, April 7, 2011
Whilst the idea and execution is no doubt highly engaging and interactive, the paper wristbands do somewhat detract from the premium nature of the watch brand, in my opinion...
Below is a video showcasing the many positive responses from potential purchasers, so perhaps my opinion doesn't matter much, in this instance.
Via - Luxuo
Friday, March 25, 2011
In order to participate, German viewers would apply online, where "winners" got to enter a real-life version of the movie in which they play a role, using their phones to watch snippets of the film that play out like a virtual layer over the physical environment they are in.
Tuesday, March 22, 2011
The installation required a mounted camera on one side of a wall, with a projector displaying any cars, bicyclists or pedestrians on the adjacent wall. The effect literally allows drivers to see around the corner, and while it's not a perfect representation of the Pre Safe system. Below is a more demonstrative video:
Wednesday, March 16, 2011
Mercedes US have launched an interactive campaign utilising social media to showcase the new SLK to the world.
The campaign works as a choose your own adventure type of interactive movie, where you, the user, are treated to a test drive by a fictitious Californian called Ksenia Lauren. Throughout the test drive, the story unfolds differently depending on the choices you make after being prompted at various points. You are also offered a chance to become her Facebook friend, which will update you as the campaign unfolds if you choose to become a fan.
To experience the SLK for yourself, click here.
Via - Mercedes Benz
Tuesday, March 15, 2011
VW have introduced a new iPhone app that aims to demonstrate to prospective customers on some of the company's newer technologies
To use the app, participants hold their iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car's safety features respond to real-world driving conditions.
The app allows users to switch between modes. For example, in the Adaptive Lights mode, the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There's also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.
Via - Autoblog
Tuesday, March 8, 2011
Below is the perhaps slightly predictable result:
It's often easier to imagine concept cars as the manifestation of talented designers' vision on paper. And when a car looks as futuristic and the concept behind the design so intangible and ground breaking, as was the case with the BMW Vision ConnectedDrive Concept shown at the Geneva Auto Show earlier this year, it's almost impossible to think that the manufacturers would make a working prototype to give people a taste of things to come.
BMW did it, and below is a behind the scenes video that proves it.
Monday, March 7, 2011
The overall winner of the competition, out of all those who participated on Facebook will stand a chance of buying the vehicle at a maximum $20000 discount.
Via - Like My Ride
After all, how can anyone argue with a police officer?
Cadillac was recently named the best automotive brand for customer service by J.D. Power and Associates in the US, rising from the number-two spot it occupied last year.
The key behind the brand's success was due in part to a revolutionalised training for sales associate in collaboration with Ritz-Carlton service consultants. According to GM, Cadillac partnered with the luxury hotelier on its first series of training programs, called "Defining Moments" aimed at elevating the customer experience.
Via - Luxist
Thursday, February 10, 2011
By integrating the necessary technology into the BMW key itself, drivers will be able to unlock far more than just their cars in future. Below is a short clip from IDG News Service that gives you a hint of the convenience this may provide for you.
Tuesday, February 8, 2011
BMW shows that not only are long-copy ads not dead, but can very comfortably find life in the world of online as well!
See if you are disciplined enough to read the ad yourself by clicking here.
Via - Ads of the World
Tuesday, February 1, 2011
The app lets viewers catch and play with the characters as they appear in the Honda Jazz spot, whether it's being viewed on TV, a computer or iPhone. The goal: try to catch them all, and watch for some "unpredictable extras" — and, of course, keep Honda Jazz top of mind.
Via - YouTube
Friday, January 28, 2011
When Croatian Mate Rimac's engine gave up on his E30 3 Series, he decided that instead of replacing the engine or sell the remainder to the scrap yard, he would go about creating an electric BMW using nothing but off the shelf parts.
The fourth and latest incarnation of his project, which took him two years to build, is a spectacular machine cabable of beating most cars in a straight-line drag race. The car's output stands at 900 bhp and travels to 100km/h in around 3.3 seconds. And depending on how furiously he drives it, can allegedely travel around 160km on each charge.
It's certainly proved it's speed - out-dragging a new Tesla below!
The results of the latest initiative, in collaboration with the European Institute of Design in Barcelona, have been unveiled and dubbed as "Suits to Transport" - a unique mixture of mobility and fashion presented in highly creative designs.
The "Comme des Voitures" below would enable an inhabitant of urban cities moving n boots soled with large ball-bearings, with an element of virtual information over-layed on the experience with ambient and real time information on the intelligent visor.
Via - Barcelona Daily Photo
Wednesday, January 26, 2011
Featuring the new flagship A8 sedan, the message dove-tails nicely from the previous communications highlighting "progress" in motoring.
British car manufacturer Lotus has decided that they are no longer just going to rely on their cars to build awareness and a affinity.
Following in Ferrari's footsteps - the brand has announced its intentions of launching a luxury clothing and accessories collection Lotus Originals, with the collection said to be inspired by the heritage and attention to craftsmanship core to the Lotus brand DNA.
The online store is the first stage in establishing Lotus Originals, with a flagship retail store opening in London later this year.
Via - Lotus
Friday, January 21, 2011
The video is a fan-made montage edited by the son of a now-deceased motorcycle owner that tells the story behind what the bike meant to the family and how it was restored to its glory after the original owner passed away. According to Brandchannel, even the rights to the soundtrack was bought by the original maker of the video for $1000. It's $1000 well spent, as it really captures the essence of the emotion of the story.
Ball is now firmly in the BMW Motorcycle division's court!
Each documentary will be released once a week online,and features interviews with trend-setters, designers, engineers, scientists and pioneers.
Below is a trailer that has already been released - and looks set to be very interesting as a series.
The idea revolves around a challenge for four teams of two from around the US who have been picked to race Dallas at Cowboys Stadium - with one team each leaving from New York, Tampa, Chicago and Los Angeles. Mercedes' ultimate goal is to achieve a combined 7087730 followers through the challenge.
Each team needs to collect something Mercedes is calling "tweet fuel", which will help push the team a little bit further in their respective vehicles, with NY behind the wheel of a 2011 Mercedes-Benz CL550 4Matic, Tampa driving a 2011 E550 Cabriolet, Chicago getting the keys to a 2011 GL350 BlueTec and LA will use a 2011 S400 Hybrid.
If they "win," each member will receive a 2012 Mercedes-Benz C-Class Coupe.
Wednesday, January 19, 2011
The various executions are a way for Lexus to entrench the brand's promise of "The Pursuit of Perfection" in a very functional way, allowing the audience to see the processes and demonstrating the results of the rigorous production that Lexus vehicles undergo.
Might it also be an attempt at re-establishing the reliability inherent to Toyota/Lexus vehicles prior to the 2009/2010 recalls?
Below is one of the executions, called "Chain", followed by an interesting behind-the-scenes look at the making of the commercial:
Monday, January 17, 2011
Below is yet another fantastic demonstration of the power of engaging and entertaining your audience!
The centerpiece of the campaign is a commercial that runs 6 minutes and 25 seconds, which can be watched in three parts on a section of the Aston Martin Web site.
The campaign idea, "True Power Should Be Shared", is brought to life in the web series that follows a mission embarked upon by four Britons who are tasked with the sharing of the ultimate "Power" - that of time.
James Temple, executive creative director at R/GA London - the agency tasked with the campaign - said the communication will seek to bring to life the concept that a four-door Aston Martin “provides the same exhilarating experienced expected and loved in the two-door Aston Martin.”
The campaign will also play out in social media. For instance, the four members of the mysterious team are on Twitter and they will send messages to people who follow them.
Below is the first episode:
Wednesday, January 12, 2011
Levi's assessed the resources used in the manufacturing process of 501 denim in 2007 and discovered its jeans were, like the human body, mostly made of water.
Over the lifetime of its jeans, from the cotton fields to consumer to the laundry machine, an average pair of Levi's was found to use up 3480 liters of water, or"the equivalent of running a garden hose for 106 minutes."
Realising that it was difficult to change the behaviour of cotton farmers and consumers alike, Levi's decided to make a difference themselves.
The innovation in an attempt to save water in the manufacturing process has resulted in the Levi's Water
Tuesday, January 11, 2011
Intel, in partnership with Adidas, has launched a spectacular virtual display that renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display.
Supplemented by a supply of actual shoes that can serve as fit models, the display wall allows retailers to deliver massive inventory in a relatively small space.
The clever use of technology can really catapult traditional retailers into more interactive and immersive experiences for shoppers and is the closest any brand has come to combining e-commerce and traditional retail.
Mercedes Benz has just showcased their latest design experiment at the Detroit Auto Show. Known as "Aesthetics No. 2", the designers drew inspiration from organic forms and made use of an extensive sculptural process in order to arrive at the final design.
It's a creative way for a luxury brand to showcase not only their premium nature, but also provides a more human connection for the everyday person and certainly does a great job at building the brand.