Friday, January 21, 2011

The Power Of Fan Emotions

Below is irrefutable proof that when it comes to blending emotion and branding, no one does it better than a loyal customer.

The video is a fan-made montage edited by the son of a now-deceased motorcycle owner that tells the story behind what the bike meant to the family and how it was restored to its glory after the original owner passed away. According to Brandchannel, even the rights to the soundtrack was bought by the original maker of the video for $1000. It's $1000 well spent, as it really captures the essence of the emotion of the story.

Ball is now firmly in the BMW Motorcycle division's court!