Wednesday, January 26, 2011

Lotus - Premium Heritage Brand Extension

British car manufacturer Lotus has decided that they are no longer just going to rely on their cars to build awareness and a affinity.

Following in Ferrari's footsteps - the brand has announced its intentions of launching a luxury clothing and accessories collection Lotus Originals, with the collection said to be inspired by the heritage and attention to craftsmanship core to the Lotus brand DNA.

The online store is the first stage in establishing Lotus Originals, with a flagship retail store opening in London later this year.

Via - Lotus