Friday, May 6, 2011

Another Interactive Mercedes-Benz film - "Drive & Seek"

Mercedes have just launched another interactive film on their website to showcase the C-Class coupe. Much like the interactive film they did for the new SLK, users have the opportunity to engage with the various feature available for the car, as well as giving Mercedes an opportunity for lead generation.
The interactive version can be found by clicking here.

There's also a more "traditional" version of the film on Mercedes' official YouTube channel.

High production value as well as being outrageously over the top, but interesting to see this form of interactive film being utilised by Mercedes in such quick succession after the SLK effort.

Via - Autoblog