Thursday, February 10, 2011

Cash, Credit Card Or BMW Key?

Contactless payment transaction systems have already been in existence for some time now. But thanks to innovations from BMW, these transaction systems may see more ubiquitous presence going forward.

By integrating the necessary technology into the BMW key itself, drivers will be able to unlock far more than just their cars in future. Below is a short clip from IDG News Service that gives you a hint of the convenience this may provide for you.

Via - Autoblog

Tuesday, February 8, 2011

The World's Longest Banner Ad

BMW shows that not only are long-copy ads not dead, but can very comfortably find life in the world of online as well!

See if you are disciplined enough to read the ad yourself by clicking here.

Via - Ads of the World

Tuesday, February 1, 2011

Interact With Ads - There's An App For That

In support of the new Honda Jazz campaign, the Japanese automotive brand has launched an iPhone app that allows viewers to participate and influence the commercial.

The app lets viewers catch and play with the characters as they appear in the Honda Jazz spot, whether it's being viewed on TV, a computer or iPhone. The goal: try to catch them all, and watch for some "unpredictable extras" — and, of course, keep Honda Jazz top of mind.

Via - YouTube