Tuesday, April 19, 2011

The Art of Progress - Audi A8

Audi's newly updated flagship sedan in the A8 has now got communications backing. It's interesting to see the idea of vorsprung/progress interpreted in various different ways to align the product's positioning with that of the intended target market. Where Audi's executions differ from many other premium auto-manufacturers, however, is that they don't seem to only pay homage to the mentality of their market, but push further in their executions to ensure that their ideal drivers' aspirations are reflected. The scene with a young, funky looking DJ would probably not be found in communications for other cars aimed at the older business executives.

Another great execution from Audi.

Via - YouTube

Thursday, April 7, 2011

Tissot Brings Augmented Reality To Point Of Sale

Tissot has partnered with Harrod's by installaing an interactive window display that enables consumers to virtually ‘try on’ watches from both the Ladies and T-Touch men’s collection, complete with a fully interactive touch screen that allows potential customers to experience the wider Tissot range range in an innovative and fresh way.

Whilst the idea and execution is no doubt highly engaging and interactive, the paper wristbands do somewhat detract from the premium nature of the watch brand, in my opinion...

Below is a video showcasing the many positive responses from potential purchasers, so perhaps my opinion doesn't matter much, in this instance.

Via - Luxuo