Tuesday, April 19, 2011

The Art of Progress - Audi A8

Audi's newly updated flagship sedan in the A8 has now got communications backing. It's interesting to see the idea of vorsprung/progress interpreted in various different ways to align the product's positioning with that of the intended target market. Where Audi's executions differ from many other premium auto-manufacturers, however, is that they don't seem to only pay homage to the mentality of their market, but push further in their executions to ensure that their ideal drivers' aspirations are reflected. The scene with a young, funky looking DJ would probably not be found in communications for other cars aimed at the older business executives.

Another great execution from Audi.

Via - YouTube