Thursday, April 7, 2011

Tissot Brings Augmented Reality To Point Of Sale

Tissot has partnered with Harrod's by installaing an interactive window display that enables consumers to virtually ‘try on’ watches from both the Ladies and T-Touch men’s collection, complete with a fully interactive touch screen that allows potential customers to experience the wider Tissot range range in an innovative and fresh way.

Whilst the idea and execution is no doubt highly engaging and interactive, the paper wristbands do somewhat detract from the premium nature of the watch brand, in my opinion...

Below is a video showcasing the many positive responses from potential purchasers, so perhaps my opinion doesn't matter much, in this instance.

Via - Luxuo