Tuesday, January 11, 2011

Mercedes Aesthetics No. 2

Mercedes Benz has just showcased their latest design experiment at the Detroit Auto Show. Known as "Aesthetics No. 2", the designers drew inspiration from organic forms and made use of an extensive sculptural process in order to arrive at the final design.

It's a creative way for a luxury brand to showcase not only their premium nature, but also provides a more human connection for the everyday person and certainly does a great job at building the brand.

Via - YouTube