Tuesday, January 11, 2011

Adidas + Intel = New Spin On Retail

Intel, in partnership with Adidas, has launched a spectacular virtual display that renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display.

Supplemented by a supply of actual shoes that can serve as fit models, the display wall allows retailers to deliver massive inventory in a relatively small space.

The clever use of technology can really catapult traditional retailers into more interactive and immersive experiences for shoppers and is the closest any brand has come to combining e-commerce and traditional retail.