Cadillac was recently named the best automotive brand for customer service by J.D. Power and Associates in the US, rising from the number-two spot it occupied last year.
The key behind the brand's success was due in part to a revolutionalised training for sales associate in collaboration with Ritz-Carlton service consultants. According to GM, Cadillac partnered with the luxury hotelier on its first series of training programs, called "Defining Moments" aimed at elevating the customer experience.
Via - Luxist