Tuesday, March 22, 2011

Mercedes' Transparent Wall

As an attempt at communicating Mercedes Benz's Pre-Safe philosophy, the brand commissioned a part commercial/part installation to further lay claim to the brand's claims to innovations

The installation required a mounted camera on one side of a wall, with a projector displaying any cars, bicyclists or pedestrians on the adjacent wall. The effect literally allows drivers to see around the corner, and while it's not a perfect representation of the Pre Safe system. Below is a more demonstrative video:

Via - YouTube