Wednesday, March 16, 2011
Speed Date With New SLK
Mercedes US have launched an interactive campaign utilising social media to showcase the new SLK to the world.
The campaign works as a choose your own adventure type of interactive movie, where you, the user, are treated to a test drive by a fictitious Californian called Ksenia Lauren. Throughout the test drive, the story unfolds differently depending on the choices you make after being prompted at various points. You are also offered a chance to become her Facebook friend, which will update you as the campaign unfolds if you choose to become a fan.
To experience the SLK for yourself, click here.
Via - Mercedes Benz