Wednesday, March 12, 2008

MasterCard With Bling

Currently only available in Dubai, and strictly by invitation only for “a privileged few”, comes a diamond-studded credit card.

The card is handcrafted and only nine cards are produced in a day. The manufacture involves 36 processes from metal casting to diamond setting by a jeweler.

More than the income level, the credit card provider looks at prospective card holders as people who must possess the right criteria in terms of social standing and profile. People who meet these attributes are then invited to enjoy the benefits of the Royale card.

It’s an interesting shift of the credit card as status symbol to become a luxury object in itself.