Penguin UK has recently launched a new book series called “We Tell Stories”. With this series, Penguin aims to converge traditional book-reading with real world and online elements, with the ultimate goal of enhancing and furthering each book’s storyline. The online element also allows interaction for the user and will be tied in with a competition element. The first story to be published, Charles Cumming's The 21 Steps, allows readers to follow the protagonist's movement with Google Maps in order to learn more about the story.
