Tuesday, March 18, 2008

"How To" By Ralph Lauren

For the Rugby Ralph Lauren’s Spring 2008 collection, a campaign was created to compliment the preppy-chic look that’s taking over the fashion world by storm. To raise intrigue over the collection, the fashion house has released a series of how-to videos, such as How to Tie a Bow Tie, How to Layer, and How to Cuff your Pants. They’ve even launched their own Rugby video channel on YouTube.

Rugby Ralph Lauren shows you how to master the elusive bow-tie below: