Thursday, March 6, 2008

Brighten Up Your Instore Display

London’s Harrods has brought in the ANIMEX, Chilean 3D lighting specialists, to promote their new in-store Senses campaign.

The ‘Senses’ display includes music flowing through a giant set of earphones for ‘sound’, a series of vibrant fireworks exploding for ‘sight’ and a complex mass of delicate intertwining flowers above a perfume display for ‘smell’. There are six different displays, one for every sense.

The technology uses two panels - one luminescent and one reflective, to produce images that appear both organic and 3-dimensional.

There are six different displays - one for every ‘sense’ and each utilises TheANIMEX’s unique and highly efficient OSRAM LED lighting system.