Tuesday, March 11, 2008

Music Video Shopping

GET Interactive, according to Reuters UK, is set to allow opt-in users to view music videos and shop at the same time.

If the viewer sees something they like - be it fashion, accessory, technology, cars or whatever else the company has tagged - they can open a new window that lets them actually purchase the item via still images from the GET Shop Spot.

“Our opt-in platform really opens up the door for brands to deliver compelling brand interaction with a very targeted consumer,” says CEO Rick Harrison.

They’ve already signed deals with Universal Music Group and Sega and are hoping on more deals with companies like Epic Records.

GET Interactive launched earlier this month, kicking off with a video by Ray J’s “Sexy Can I.” The video has already had over a million view on YouTube, but GET is re-launching it with additional scenes that will include Ray J and Young Berg wearing other branded items.