In Germany and Austria, a company called LaudaMotion is offering people Smart cars and/or Mini Coopers to cruise around in for one euro a day. The company offers loan cars covered in ads between 9 am and 6 pm. The only requirement is that customers have to drive a minimum of 40 km each day to make sure enough people see the ads.
On top of cheap rental cars, Europeans are also able to fly for free, courtesy of adverts! Low cost air-carriers such as RyanAir and Wizz Air are both offering 100% discounted flights in exchange for brands, logos and ads covering seat backs and trays, blankets, pillows and of course also lining the interior walls. Ads range from promotions for car rental companies to cell phones and cars.