Levi's Asia has launched a microsite to help promote the Levi's Copper Jeans range. The site allows you to "copperise" yourself, in the same vein as the characters in the various TV executions and then sends the copperised picture of you to your predetermined recipients with a personalised message.
The site looks pretty and offers a bit of fun and personalisation but no information about the range and the content. I'm also not convinced that the content was engaging enough to either keep me coming back or pass on the message. Have a look by clicking here.
It seems that Levi's is one of the many brands out there looking to engage, entertain and interact with consumers. Advertising Age reported today that alternative media spend has increased by 22% over the past year, and predictions for the following year looks to be equally healthy.
