Tuesday, March 25, 2008

BP Brings Us A Green SimCity

Collaborating with BP, Electronic Arts will help develop the latest instalment of the hit SimCity computer game series. Called SimCity Societies, the city-building game aims to deal with the causes and consequences of global warming.

EA has announced that the game will also include 'climate education' through "low-carbon electricity choices and carbon emission monitoring" thanks to a partnership with 'green minded' alternative energy organisation BP. The goal, says EA, is to give players an "accurate" look at some of the causes and available solutions to the inconvenient truth of global warming.

BP has also launched a pretty microsite to provide more information on the collaborative effort.