Friday, March 28, 2008

Compare Yourself To Becks & Co.

David Beckham, along with a host of other soccer superstars such as Thierry Henry and Cesc Fabregas have all teamed up in a new TV ad for Pepsi in the US. The interesting thing about the spot is the connection it has with a social networking site called Youniverse.

The site is currently in Beta testing at the moment but would eventually offer users exclusive footage and downloads as well as allowing them to compare themselves with their favourite sports stars usinga technology called visualDNA. visualDNA is essentially a set of images that defines the user’s personality, predetermined by the user.

An interesting concept and could this be the way 360 campaigns are executed in future? We'll wait and see...