Guinness has launched a weekend of celebrations in anticipation of St Patrick’s Day. At the heart of the campaign is a ‘pub finder’ mobile application using GPS to locate the nearest Guinness serving establishment. What’s more, to help you kill time while waiting for your pint, there is a mobile quiz testing sport, film, music and general knowledge, which will take 119.5 seconds to complete, the exact amount of time needed to pour the perfect pint.
Wednesday, March 12, 2008
Cellphone Pub Finder
Guinness has launched a weekend of celebrations in anticipation of St Patrick’s Day. At the heart of the campaign is a ‘pub finder’ mobile application using GPS to locate the nearest Guinness serving establishment. What’s more, to help you kill time while waiting for your pint, there is a mobile quiz testing sport, film, music and general knowledge, which will take 119.5 seconds to complete, the exact amount of time needed to pour the perfect pint.
