We posted an article in February regarding Coca-Cola's use of neuro-branding techniques in preparation for the Super Bowl this year.
The advocates for neuro-branding claim that neuro-branding research methods help marketers more accurately decipher consumers' feelings because they measure physical and emotional responses as they occur, as opposed to having people remember or interpret their feelings after the fact when doing things like surveys and focus groups.
Well, the results are in. Advertising Age published results on the top 10 most-liked new TV ads in the
