Monday, March 10, 2008

How Well Did Coca-Cola's Neuro-Branding Exercise Do?

We posted an article in February regarding Coca-Cola's use of neuro-branding techniques in preparation for the Super Bowl this year.

The advocates for neuro-branding claim that neuro-branding research methods help marketers more accurately decipher consumers' feelings because they measure physical and emotional responses as they occur, as opposed to having people remember or interpret their feelings after the fact when doing things like surveys and focus groups.

Well, the results are in. Advertising Age published results on the top 10 most-liked new TV ads in the US between the 28th January 2008 to the 24th February 2008. Click here to see how Coke did...