Friday, March 7, 2008

Individually Tailored Adverts

It's both amazing and scary to think of the sheer amount of one's web surfing activities can be captured and used. A company that has started to use this data to better target potentials is Alaska Airlines.

NY Times has an interesting article on the company's new targeting method, which delivers tailored ads to individual web browsers. The question is, would potential consumers find this use of un-volunteered information rather intrusive?