Tuesday, March 25, 2008

Pimp Your Toyota Scion

Last week, we made a posting in reference to the US launch of the limited edition Toyota Scion. It seems that the company has not forgotten the current loyal owners of Scions with another marketing campaign with an underground vibe that is intended to show just how much their chosen transportation reflects their personality.

On the official site, called Scion Speak, Toyota allows Scion owners to design their own personal “coat of arms” online, a piece of owner-generated art that is meant to reflect their job, hobbies and other personal interests.

In making their personalised crests, Scion owners can choose from among hundreds of symbols, all designed by a professional graffiti artist. The symbols range from an eagle, a jester, a king’s crown and a worker’s fist to Japanese anime-style flowers, a three-person family and a yin-yang circle. Customers can download their designs and have them made into window decals or take them to an auto airbrushing shop to have them professionally painted onto their cars.