Dockers, the traditional men's brand, is seemingly embracing a decidedly untraditional advertising strategy.
The brand appeared in a commercial during "The Tonight Show With Jay Leno" on the 29th of April, promoting a digital element of their latest campaign prompting for users to construct their own Dockers ads.
Using a platform developed by Mixercast, consumers can use portions of the most recent Dockers commercial, including music and logos, as well as their own content to create a commercial. Those commercials will then be distributed throughout the web with a Mixercast widget. The winning entry will air on "The Tonight Show" this summer.
Seeing that so many people I seem to run into think that it's so easy to make great ads, why not check out the site and maybe submit an ad of your own by clicking here?
