Thursday, April 24, 2008

McDonald's Puzzling Billboard

McDonald's latest of their string of really creative communications in their effort to encourage patrons to drink more coffee at their outlets is an outdoor billboard that invites you to “sort your head out”. This particular one came from Europe.

The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model’s head. The empty square displays McDonald’s logo.

A really clever concept that's also interactive. Nicely done!