In my opinion, the only thing more refreshing than a cold beer on a hot day is the notion of a beer brand not taking itself too seriously. Communications that tell me about a beer brand keeping their promise (whatever that promise is) since sometime in the late 1800's really doesn't mean all that much to me, personally.
Onto much more engaging beer category communications news though, it seems Bud Light have been at it again. In a new campaign that once again unashamedly targets the male demographic, Dude Madness is a campaign that's rather funny with a great online element that allows you to determine, once and for all, what kind of "dude" you are, as well as providing for you to spread the word among your friends.
Below is one of the TV ads:
