Brand-Mates is a new kind of dating site. A site where "likes attract" is celebrated and, materialistic as it may sound, the love for similar brands is the engine the site uses to match people with compatible others. According to the site, "by selecting and sharing with others the brands that are near and dear to your heart you’ll be surprised at how much that will reveal about your new friend, next date, long-term relationship or potential soul mate".
Monday, April 14, 2008
"Let's Date Because We Love The Same Brands"
In this day and age, with so little time and so much to distract us, it seems like meeting new people is getting harder. Enter Brand-Mates, a new way of meeting that special someone by your mutual brand association.
Labels:
branding,
innovation,
insights