McDonald's in the US have brought out an edgy campaign today in their battle against the more premium coffee chains.
The campaign's microsite, called Unsnobby Coffee, is one initiative to stage interventions on expensive competitors. The site is light-hearted and interactive in its functionality, and claims that one shouldn't need a "second language" to enjoy good coffee. There's also an online game and downloadable coffee coupons... all aimed at helping us kick the snobby coffee habit, and boost their own sales.
