Wednesday, April 2, 2008

Where to after a drumming gorrilla ?

Who would have thought a musical monkey could have boosted chocolate sales by 6 % ? thats exactly what the last Cadbury's ad managed to do - good on them. I would love to know their formula and their campaign thought process when it came to the "what next" discussion. Well here is the follow on, and after watching it with a group of people from the office, the most apt summation came from our receptionist who said, what was all that for ?

lets see what it does to sales, maybe sense has become overrated and a little smile from cute racing trucks is all it takes.