An interesting site was created by Albion Brand Communications in
The online initiative invites users to film themselves doing a single wave using a webcam, digital camera or even a mobile phone. This can then be uploaded to the website after a simple registration process which lets you ‘join the wave’. As well as being automatically added to the main effort, you are also given the chance to start your own or view existing waves.
Below is one of the waves featuring the Arsenal First Team!