An interesting site was created by AlbionBrand Communications inLondon. Called “The World’s Biggest Mexican Wave”, the site serves as a promotion for a new online/communications partnership between British Telecom and FON, who are currently in the process of building the world’s largest Wi-Fi community.
The online initiative invites users to film themselves doing a single wave using a webcam, digital camera or even a mobile phone. This can then be uploaded to the website after a simple registration process which lets you ‘join the wave’. As well as being automatically added to the main effort, you are also given the chance to start your own or view existing waves.
Below is one of the waves featuring the Arsenal First Team!