Thursday, April 17, 2008

Big Adidas Shoes To Fill

As part of adidas Originals' new initiative, Celebrate Originality, which invites sneakerheads worldwide to express their creativity in web films throughout the year, New York City's Surface2Air (Gordon Hull, Daniel Jackson, and Alexia Stamatiou) and San Francisco's Upper Playground (Sam Flores) have joined forces to honor their favorite sneakers, the adidas Originals' shell-toed icon, the Superstar.

Collaborating on a video titled The Left-Right Project, the bi-coastal creatives were supplied with exact SUV-sized replicas of the shoe. Splitting the pair between the East and West Coast of the US - the right shoe went to Surface2Air and the left to Upper Playground - the artists customised their respective shoe over three days, after which the shoes were re-united in California as part of a public exhibition.

Below is a short film documenting the experience.