The Passport to Greatness is another mobile phone application to help the estimated 20,000 overseas visitors to navigate the city and cope with the language barrier. The passport contains useful information about the tournament to be accessed via mobile. Fans can use their mobiles to discover match schedules, team selections, stadium information and a city guide to
The application’s top feature, however, is the ability to broadcast key phrases in Cantonese through mobile handsets’ loudspeakers, to help visitors make themselves understood. The pre-progamed phrases include asking for numerous addresses around the city, including key stadium locations, directions to ATMs, and, of course, another round of Guinness please.