Monday, April 21, 2008

Wine Tryvertisng

Springwise points us to an innovation in the wine industry in their attempts at appealing to the less knowledgeable of wine appreciators.

People who are not too well informed of the right year or region now have the ability to sample a selection of fine wines before actually shelling out a small fortune for that special occasion. WineSide has come up with the novel approach of offering wines packaged in sample size tubes. The French company offers both sweet and classic wines in patented, flat-base glass tubes with screw tops carefully engineered to protect the flavours of the wine.

A small and easy to transport sample of what the wine tastes like is a nice idea in theory, but I wonder if this would encourage those who enjoy drinking a little too much?