As part of it's promotion for the opening of their new store earlier this month, Ikea, known for its affordable, flat-pack furniture, has been using the trains running on The Kobe Portliner Monorail in Japan as their mobile showroom. The result is a bold campaign, with vibrant colours and crazy patterns adorning the upholstered seats and adding punch to curtains and towels. Even the outside has been painted in theme, featuring fun retro prints like flowers and hearts.
