Friday, April 25, 2008

Opening the "Fitch-Gate"

UPDATE 29 April 2008:

Not that they would ever admit to doing it if they did, but according to an article from Advertising Age published yesterday, Abercrombie and Fitch officially denied any involvement in the Obama product placement theory.

Tom Lennox, VP-corporate communications for A&F, said the company doesn't "seek product placement at all."

He went on: "We appreciate the exposure, but can not take credit for it. So, thanks to the Obama campaign for this great product placement. We wish we had thought of it."

Somewhat disappointing as everyone loves a good conspiracy theory.

Someone somewhere pointed out the three guys wearing Abercrombie and Fitch T-shirts strategically placed behind Obama the Senator's televised speech to his supporters in Indiana earlier this week, and suddenly, the blogosphere is full of theories ranging from product placement to A&F attempting to latch on to some of "Obama's rock-star appeal" in order to connect with their target market. Others have even suggested that it was Obama who planted the three gents in question in HIS attempts at winning over more youthful voters.

It seems only Abercrombie & Fitch would know whether this was a promotional stunt or not and so far, I haven't been able to find any official statements from the company. A great promotion though, whether planned or not, in my opinion.

See below the YouTube video of the speech and decide for yourselves.