Wednesday, April 30, 2008

Adidas Encourages Us To "Dream Big"

Adidas’ football division has had some memorable campaigns of late. Having established the “Impossible is Nothing” positioning over the past few years, the brand is now encouraging one to “Dream Big”, by sending out high-profile football celebrities to work with local kids in traditionally smaller soccer nations to train and inspire them.

The initiative uses TV, digital, mobile, print and retail components to direct people to the main part of the campaign, in the form of a personal and emotional 12-episode web series hosted at

Maybe they can send a few stars our way to help out Bafana...