Tuesday, April 15, 2008

Truely Timeless Timpieces

Some say that time is the ultimate luxury, so it's rather ironic that at the watch and jewelery industry's largest annual trade fair in Baselworld this year, Swiss watchmaker Romain Jerome's "Day&Night" watch -- which does not tell the time, only whether it is night or day -- sold out within 48 hours of its launch as watch fanatics snapped up the $300,000 timepiece.

The "Day&Night" watch uses the complicated Tourbillon movement -- invented to overcome earth's gravity which used to affect the accuracy of watches -- which lures watch connoisseurs as well as fashion aficionados.

The Geneva-based company, founded in 2004, also has an order backlog of up to two-and-a-half years for its "Titanic DNA" watch, which is made from steel and coal from the Titanic and can cost as much as $500,000.