Wednesday, April 23, 2008


Shoe fashion is big business, of that there's no doubt. On a quick survey carried out with the ladies at work being samples, it was estimated that a total of R35 000 was spent amongst the the 25-or-so of them over the past 12 months... and a disconcertingly large proportion of the respondents said that they can't get enough of shoes.

Now there's even a dedicated channel for all the ladies to indulge in their passion. With video features such as "The Daily Shoe" and "Shop Til You Drop," the new combines slick features about shoe fashions with user-generated videos about shoes.

There's also an online community aimed at shoe lovers of all ages which is said to be already attracting advertisers. One confirmed future ShoeTube project will feature Nine West's fall line of boots.