In Nokia’s latest effort, the company is seeking to promote and encourage the making and distributing of user-generated content. In their latest marketing effort, renowned director Spike Lee has teamed up with the brand to direct a short film, the footage of which will be YouTube-styled short videos created with the use of cell phones.
“I’m interested because it’s a great collaborative effort,” Mr. Lee said. “Within five years, new movies will be made with devices like these.”
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