Thursday, April 24, 2008

New Spike Lee Film Shot Using Nokias

Cell phone companies are increasingly repositioning their products as more entertainment/lifestyle based, rather than merely utilitarian. Samsung and Adidas’ co-branded miCoach system and Motorola’s focus on music and design are just two examples.

In Nokia’s latest effort, the company is seeking to promote and encourage the making and distributing of user-generated content. In their latest marketing effort, renowned director Spike Lee has teamed up with the brand to direct a short film, the footage of which will be YouTube-styled short videos created with the use of cell phones.

“I’m interested because it’s a great collaborative effort,” Mr. Lee said. “Within five years, new movies will be made with devices like these.”

For more insights, click here to read the original article from New York Times.