Thursday, April 24, 2008

IKEA - Power Naps

An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute power-nap at their new retail innovation, called the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones. IKEA provided single, double and even a bridal suite in its offering.

Apparently, inspiration for the Sovhotell came when IKEA noticed some shoppers were taking quick naps in the bedroom section of their stores.