Wednesday, April 23, 2008

Be Clever or Die

The New York Times offers us a snippet of how advertising innovation in the arena of traditional print media is making use of technology in their bid to be noticed and impact a potential consumer.
It was reported that readers of the latest US issue of People magazine may have been startled to open to a bulky page in the middle and hear Natasha Bedingfield’s latest pop song start playing out loud. The ad was for Verizon Wireless’s music download service and is powered by a tiny battery and speaker wedged within the pages of the magazine.

As advertisers are looking for concrete returns on these creative and highly expensive ads, many are said to make use coupons or other incentives to drive consumers to Web sites or stores, where the effectiveness of the ad can be measured.