Domino's Pizza's new BFD builder (short for Big Fantastic Deal) lets consumers create the pizza of their dreams - specifying the type of crust, the amount of sauce and cheese, and unlimited toppings - for a flat rate of USD 10.99. Consumers can name and register the pizzas they design in Domino's BFD database, where they can be viewed and ordered by other consumers. Nearly 12,000 pizzas have been registered so far. The site even tracks how many people have ordered each registered pizza so far, and consumers can view the database with the most popular pizzas first, as well as by newest, oldest or alphabetically.
Domino's Pizza's new BFD builder (short for Big Fantastic Deal) lets consumers create the pizza of their dreams - specifying the type of crust, the amount of sauce and cheese, and unlimited toppings - for a flat rate of USD 10.99. 
