Friday, May 2, 2008
Nokia Encourages Green Evolution
The recently launched Nokia 3110 website features their new environmentally friendly phone, the 3110.
There's not much in the way of technical features of the phone on the site, but rather focuses on the ecological aspects of the project. The messages are conveyed through various testimonials by the key members on the 3110 project.
The site is rich in animation but sadly lacks interactivity, giving the users really little reason to go back to the site. There are also no devices that allows the message to be spread virally, which I found quite disappointing.
Labels:
advertising,
branding,
green,
online advertising