Thursday, May 22, 2008

The Biggest Drawing In The World

In very much the same vein as the Nokia N82 campaign earlier this year, a Swedish student has created a self-portrait with the help of GPS technology.

However, instead of mapping and creating the drawing with the Nokia N82, Erik Nordenankar enlisted the help of courier company DHL to create the world's largest drawing. Below is the very professional looking GPS device which was sent around the world.

It's unclear whether the idea was "inspired" by the marketing folks at DHL but executed in a way to make it look like a personal project or whether this was in fact a student project. Either way, it's great coverage for the DHL brand.

To learn more about The Biggest Drawing in the World, click here to view Erik's blog, including some "making of" clips.